![]() KPIs are included in the fourth step of this step-by-step plan, but it is important to think about this beforehand. “Facebook is being used for customer support and the average response time should be reduced to less than 2 hours by the end of this calendar year.” The goals should be SMART: specific, measurable, achievable, relevant and time-bound. Without clear goals, there is also no way to measure success and ROI. The first step in developing an effective social media marketing strategy is setting goals. Step 1: Set goals that align with overall business objectives Go through the step-by-step plan below and use the tools and methods that are offered. Let’s start by forming the overall social media marketing strategy. Step-by-step plan for developing a social media marketing strategy
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